BSBMKG411
Analyse direct marketing databases
Note: BSBMKG411 is superseded by BSBMKG436
This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.
Our BSBMKG411 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).
$19.00 inc GST
Unit information about the BSBMKG411 training material in this resource
BSBMKG411 information from training.gov.au.
Application
This unit describes the skills and knowledge required to collect, enhance, cleanse and analyse, and utilise data for marketing purposes.
It applies to individuals in entry level marketing roles who collect, analyse and store data such as customer or prospect lists, using databases in accordance with organisational procedures. Individuals undertaking these roles also analyse data to segment and profile prospective or existing customers, or to identify new direct marketing opportunities, prior to direct marketing offers being sent.
Unit mapping information
This unit supersedes BSBMKG411A Analyse direct marketing databases
Licensing, legislative, regulatory or certification requirements
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Foundation skills
This unit contains foundation skills
Unit sector or competency field
Business Development—Marketing
Prerequisite, co-requisite or interdependent assessment of units
None specified.
Assessment conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
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existing client lists and databases
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office equipment and resources
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case studies and, where possible, real situations
Assessors must satisfy NVR/AQTF assessor requirements.