BSBMKG609

Develop a marketing plan

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Participant Guide

Trainer Manual

Unit Information about the BSBMKG609 training material in this resource

Application

This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.

It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.

Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.

Unit mapping information

This unit supersedes BSBMKG609A Develop a marketing plan

Licensing, legislative, regulatory or certification requirements

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Foundation skills

This unit contains foundation skills

Unit sector or competency field

Business Development—Marketing

Prerequisite, co-requisite or interdependent assessment of units

None specified.

Assessment conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • relevant legislation, regulations, standards and codes

  • relevant workplace documentation and resources

  • case studies and, where possible, real situations

  • interaction with others

Assessors must satisfy NVR/AQTF assessor requirements.