SIRXMKT004
Undertake digital marketing activities
This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.
Our SIRXMKT004 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).
$15.00 inc GST
Unit information about the SIRXMKT004 training material in this resource
SIRXMKT004 information from training.gov.au.
Application
This unit describes the performance outcomes, skills and knowledge required to follow a digital marketing plan to undertake and review online marketing activities.
It applies to individuals working in digital marketing roles in a diverse range of industry sectors and business contexts that undertake digital marketing activities. They operate independently with some responsibility for decision making, and within established organisational policies and procedures.
Unit mapping information
No equivalent unit.
Licensing, legislative, regulatory or certification requirements
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Foundation skills
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Unit sector or competency field
Cross-Sector—Marketing
Prerequisite, co-requisite or interdependent assessment of units
Not applicable
Assessment conditions
Skills must be demonstrated in:
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an industry workplace
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a simulated industry environment
Assessment must ensure access to:
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internet
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an editable retail website
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digital marketing testing and monitoring tools
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relevant documentation:
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organisational digital marketing plan
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legal and ethical practices for use of digital marketing
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digital marketing organisational policies and procedures
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digital marketing analytics
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Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.