SIRXMKT005

Develop a marketing strategy

This unit is an accredited training resource consistent with the Nationally Recognised Training requirements for Vocational Education and Training (VET) and is ideal for Registered Training Organisations (RTOs) in Australia. It consists of Learning Resource Material (instructional theory), an Assessment Workbook, and information about assessment mapping to the Performance Criteria, Knowledge Evidence, and Performance Evidence requirements of this accredited unit.

Our SIRXMKT005 training product is available for purchase as a hardcopy (printed) book in both Learner Guide and Trainer/Assessor Guide variants. This unit is available for enrolment and online training/assessment via Catapult LMS (Learning Management System). NOTE: If you are a training provider, please do your own validation, in accordance with your Training and Assessment Strategy (TAS).

$15.00 inc GST

Total: $15.00

Unit information about the SIRXMKT005 training material in this resource

SIRXMKT005 information from training.gov.au.

Application

This unit describes the performance outcomes, skills and knowledge required to analyse the operating environment and use results to develop, implement and review a marketing strategy.

This unit applies to senior personnel working in a diverse range of sectors and business contexts. They operate independently and are responsible for making a range of operational business decisions and strategic planning.

Unit mapping information

No equivalent unit.

Licensing, legislative, regulatory or certification requirements

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Foundation skills

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Unit sector or competency field

Cross-Sector—Marketing

Prerequisite, co-requisite or interdependent assessment of units

Not applicable

Assessment conditions

Skills must be demonstrated in an operational business operation or activity. This can be:

  • an industry workplace

  • a simulated industry environment

Assessment must ensure access to:

  • current documentation outlining aspects of legal issues that impact on marketing activities as described in the Knowledge Evidence

  • product or service for which market planning can be undertaken

  • existing organisational marketing strategy and plans

  • sources of information on internal and external operating environments

  • stakeholders with whom the individual can interact; these can be:

    • individuals in an industry workplace, or

    • individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Shopping cart0
There are no products in the cart!